The ‘I’ in fashion stands for influence. Fashion is about setting and redefining euphoric trends every time. But who sets and redefines trends? Fashion influencers are not just someone with a wider fanbase or large following base on instagram ; they are the ones who define and redefine fashion. They are the reference point for what is latest, what is trending and what is not. They are popular not just because they redefine trends or are trendsetters but also because they are storytellers. Keep reading to browse our compilation of the top 6 fashion accounts on Instagram.
A highly prolific influencer, Zoella Zeebo is popularly known as Zoe Sugg who has enormous influence on the areas of fashion and beauty. She has a huge following on instagram . She basically spreads awareness in the area of fashion, beauty and lifestyle by the use of a blog she created in 2009. With her aim to widen the reach, she expanded the blog into a YouTube channel later. She has also worked for a British clothing retailer, New Look. She has made a name in the fashion industry. She runs various channels on YouTube. Her first channel that goes by the name, Zoella, features videos on the fashion trends, beauty hauls etc. Her credibility as a fashion influencer is validated with the awards she has been bestowed with. Her blog and YouTube channel has been the recipient of Choice Webstar: Fashion / Beauty award at the Teen Choice Awards in 2014 and 2015 among many others that she has received over the last six years.
An actor turned fashion influencer, Olivia Palermo gained fame and reputation after featuring in the reality television series ‘the city’. Having worked in the PR department under Diane von Fürstenberg and then in the accessories department for the Fashion magazine, Elle; Olivia learned the nuances of the fashion industry. Since then she has been the face of various fashion campaigns, in fact she was honoured with the Chadstone’s first spring/summer 2013 “Icon of Style”, post which she also appeared in their Runway show titled, “Icons of Style” spring/summer runway show. She has been bestowed with the title of first women’s global style ambassador by Banana Republic in 2016.
The founder of Songs of Style, Aimee Song started her blogging career in 2008. Initially, the Songs of Style started as an Interior design blog. However, later Aimee realised that her posts that were related to her fashion choices and clothing were liked more. Based on this revelation, the blog shifted its narrative and direction. It started to focus more on personal style and began to feature design inspiration and daily fashion trends and photos. She is also known for creating her own jewellery and apparel brands that complements her blog. Moreover, she has worked as a collaborator with companies like LaCoste and Bloomingdale’s.
Refinery29, a leading media company, has redefined and refined the global media space by diversifying the extent of storytelling so as to include new and refreshing perspectives. With this revolutionary move, Refinery29 has driven growth across numerous platforms. For its tremendous impact in the fashion industry, it has been named as one of Fast Company’s Most Innovative Media Companies. Infact, for three consecutive years, it has been listed on Crain’s Fast 50. Other acknowledgements and recognitions received by Refinery29 includes: being listed on the European Publisher of the Year by Digiday and as one of the fastest growing media companies in America by Inc. The significance of Refinery29 in the fashion industry is they have transformed the way stories and content, representing women, are told and retold. They sparkle conversations that matter most.
The Curvy Fashionista
As the name suggests, the curvy fashionista celebrates plus size women, their curves, their confidence, their style and their smarts. A multifaceted media brand, the curvy Fashionista is a fashion-forward company focused on the needs of a plus-sized model catering to everything starting from designer news to the trends of tomorrow. They primarily collect what you love, the coming plus size designers, trends and world changers. They are here to inspire you, educate you and celebrate you. They are here to celebrate every plus size woman who knows her style isn’t based on her size, her brilliance isn’t confined to her body shape, and the numbers count for nothing unless it’s bank accounts you’re talking of.
Who What Wear
With the vision to make fashion inclusive and attainable to all, Who What Wear was created by Katherine Power and Hillary Kerr in 2006, who previously worked as fashion editors for Elle Magazine. As an international fashion company, it has created various content themed on the idea of affordability, size-inclusivity and trend-forward line of clothing and accessories on its content sites- WhoWhatWear.com and WhoWhatWear.co.uk. The major reason behind its creation was the ambitious idea of revolutionising the way women feel about fashion. It aimed to reimagine the contents women consume and the products they shop. Since its inception, it has received numerous accolades for its phenomenal work in the fashion industry. Forbes ranked Katherine Power at 35 in 40 under 40 in 2016. The brand was also recognised as World’s Most Innovative Companies in 2017 by Fast Company and Most Innovative Publisher in 2018 by DIGIDAY. Katherine Power and Hillary Kerr were recognised as 20 Young Entrepreneurs to look up to in 2017.
What are you waiting for? Go follow them to learn the new trends and jump on the fashion bandwagon.
Subscribe to Jebiga for a dose of the best in gear, design, rides, tech and adventure.