Schick Free Your Skin Campaign | By Y&R


We are continuing with the celebration of its majesty ‘The Beard’! After DIY Beard Oils and Best Beard Grooming Products, we have decided to go alternative, even bizarre a little bit. The beards that we are featuring today are probably the weirdest you have ever seen, but there is a purpose to their weirdness. They are the focal point of an advertising campaign called Schick Free Your Skin, which was created by New Zealand’s grooming company Schick Razors, in an attempt to incite men to spend a bit more time on taming their facial fuzz.

Advertising agency Y&R New Zealand is the creative mind behind the campaign while the campaign stills were taken by photographer Troy Goodall. At first glance, the photographs depict men showing off their incredibly hairy beards but a closer look reveals that the ‘thing’ they have on their chin is not a hairy growth but actually a cute furry animal with the slogan underneath the photos saying: “Let’s face it, this beard has gone feral.”

Animals in beards

The Schick Free Your Skin campaign is not conceived to talk you into completely shaving off your beard, considering the campaign was commissioned by a razor company, but “it carries the message that men need to shave their facial hair before it turns into an animal”. During the shoot, six ferrets and nine rabbits of various colours were used. Goodall did a marvelous job of photographing the furry animals while trying to make them pose. The end result is a multitude of furry captures and an original advertising campaign. One more important piece of information – no animals were harmed during the photo shoot while Schick itself opposes animal testing.

Making of the Schick Free your Skin campaign with animal models

By the way, if your beard looks feral and you would like to show it off a little bit on social media, you can post your pictures on Schick Razor’s Facebook page with the hashtag #FreeYourSkin and you might even win a cash prize or grooming products. watch video below

Schick Free your Skin campaign by Y&R

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