Priority Coast | Reimagined Beach Cruiser


Here’s one more Kickstarter campaign that promotes spending your spring days outside. After the last two successful campaigns, Priority Bicycles launched a new bike called the Priority Coast. Of course, you don’t have to stay true to the name as you can use it for a city ride as well.

The design of this bike is classic for a beach cruiser, but there’s a big change. Unlike most bicycles of this type, Priority Coast features an aluminum frame and fork with stainless steel components. Thanks to this, we get two big advantages- firstly, the bike will weigh almost nothing and secondly, it won’t rust.

Priority Coast | Reimagined Beach Cruiser

Priority Coast is a rustproof and grease-free bicycle that’s very smooth to ride.

This bike uses grease-free Gates Carbon Drive belt that makes sure you enjoy a smooth and laid back ride. Also, the sealed cartridge bearings will keep the sand and salt off parts like the bottom bracket, headset, pedals and front hub. Because comfort is very important when riding a bike, Priority Coast’s seat is both well cushioned and water resistant.

Priority Coast | Reimagined Beach Cruiser

Priority Coast features grease-free Gates Carbon Drive belt and lightweight construction.

When you get the Priority Coast, assembling it will be very easy and as it takes just around 15 minutes. This bike comes in colors inspired by natural surroundings- matte black, white, sunset rose and indigo. One more cool thing to mention- if you support Sustainable Coastlines Hawaii, the Artist Chris Willcox will make you a custom painted Priority Coast.

Check out this video to hear a story behind making the Priority Coast. 


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