There are 500,000 new internet users every day. That amounts to a lot of potential traffic, which could be a conversion for your business. But how do you check how much of this is coming to your website?
Several statistics show not just your number of visitors, but also how successful your site is. Read on as we discuss the essential website traffic metrics you need to know.
Website traffic is arguably the most important metric of all. This measures the number of visitors to your website. The more traffic you have, the more people are interested in your business.
Where that traffic comes from is just as important as how much of it arrives. You may find certain areas bring more traffic, or certain types of content and posts work better.
The bounce rate measures how much time people spend on your website when they visit. If people arrive and then leave quickly, it tells search engines that your content is not of relevance or value. Therefore, it pays to keep them browsing.
A low bounce rate means people are staying on the site for longer. You can encourage this by speeding up website loading times and having a functional, internal navigations system. The longer people stay, the easier it becomes to turn them into a conversion.
The conversion rate shows visitors that come to your website and perform a desired action. For most businesses, this will be making a purchase. All you need to do to get this number is to take the total visitors in a given period and divide it by the number of people who performed the action.
There are several ways you can increase your conversion rates. Look deeper into your sales funnels and see where people are dropping off. Identify the problem and make a plan to resolve it.
If someone comes back to your website, they are doing so for a reason. Usually, this is because they have gone away and then made a decision. That decision to return is high-quality traffic that is ready to convert.
While new visitors are important, you should keep track of both new and returning visitors. A high proportion of people returning indicates that you are doing something right.
Total Page Views
Total page views are important as they tell you what products and content are getting the most online attention. Once you have posted, you can find out how successful your article is by the page views.
If a page has low views, it does not mean it has not worked or is not relevant. It may just be hard to find. Try rewriting meta descriptions, titles, and keywords or conducting link building to guide people to it.
Website Traffic Metrics
While it pays to monitor all of these website traffic metrics to some degree, you should choose one or two to focus on. Make sure they align with your digital marketing goals. Very often, improvements in one or two result in knock-on improvements with the others.
This article is one of many to help you navigate the digital economy. From marketing to SEO, we can help you get more traffic in the coming months.
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