Interactive content: What it is and does it work

Interactive content is an instrument of content marketing that has great power to grab users’ attention and engage them with the content. There are many types of interactive content so today’s subject of web design Chicago’s article will be what interactive content is, and the ways it can benefit your business and deliver you a competitive advantage.

What is interactive content?

Interactive content can be creative and stimulating for users, encouraging them to make interaction. This type of material conveys the marketing message by motivating users to participate.

For some businesses, interactive material gains more attraction and is more effective than traditional ways of advertising and sale.
For this reason, interactive content takes up more and more space in marketing strategies.

Interactive content has many forms such as interactive films, videos, webinars, maps, ebooks, infographics, case studies, image sliders, games, quizzes, calculators, and many other formats with the ability to interact.

Interactive content expands the brand’s ability to communicate with its audience. Even though this way is a form of passive communication, its dynamic and provides users with a fun and exciting consumption.

Requesting users to interact with content in order to receive the required information makes this process more attractive than simply reading a text.

On the other hand, from a brand’s perspective, every interaction with content is a signal similar to feedback.

Benefits and advantages of interactive design?

1. Increases brand awareness

Interactive content is effective in boosting a brand’s awareness and establishing a sturdy association with the brand’s identity due to branded experience. Additionally, it helps to position the brand as an industry leader and authority, establish brand loyalty and stand out from the competition.

2. It’s highly efficient in attracting and engaging users

As the internet becomes a sea of content where is challenging to get users’ attention, brands are seeking new and interesting ways to engage users. Interactive content is a solution for this occurrence as it offers numerous ways to
Marketers estimate that interactive content is more efficient in gaining users’ attention by 89% than static content. Thus, interactive content makes users spend more time on your webpage by engaging with the content.

The consumption metrics that interactive content analysis delivers, provide a brand an insight into whether the user was consuming all the material or not and the involvement level.

3. Gets more Feedback

As previously hinted, static content doesn’t provide information on whatever the content material was actually consumed by users, contrary to interactive content analysis.

For instance, static content data provide information on how many users have downloaded certain content but can not know how many users have read the downloaded material.

On the other hand, interactive content gathers data during content consumption. This is due to the ability to identify and record clicks, views, and every other interaction with each individual element of interactive material and estimate exit points.

4. Supports increase in lead generation, sales, and revenue

Evaluations stand that interactive content is more proficient in generating leads than static content. Many forms of interactive material offer real value to the users who, on the other hand, are usually willing to provide their contact information in return.
Additionally, by inspiring customers’ desires and holding their attentiveness interactive content guides them through their journey to conversion.

5. Assists in nourishing leads and customer acquisition

Interactive content is efficient in maintaining and nurturing relationships with existing customers. By customizing and personalizing interactive material to the needs of your very prospects and for every stage in the customers’ journey, you can nurture your leads more successfully than with traditional content.
Additionally, data gained from interactive content can help you better understand and personalize communication with your prospects.

6. Helps in segmenting lends and scoring

Interactive content builders usually come with the capability to segment leads and provide high analytics data. This data provides insight into the demographics, age, location, behavior, and other characteristics of your leads that can be used for lead segmentation. Furthermore, lead segmentation provides an opportunity to create more personalized communication.

7. Donates to SEO

Interactive content dramatically influenced changes in creating SEO strategies. As Google’s algorithm changes fast and highly considers interactive content in the account, leveraging interactive content is becoming an essential part of content marketing.

By driving more referral traffic and elevating brand visibility, integrating interactive content will positively affect your SEO by decreasing your bounce rate, increasing the time users are spending on your website, and bringing more backlinks due to its sharable potential.

Final Thoughts

To sum up, interactive content represents the opposite of traditional static content which relies on passively consuming the material by reading or watching. On the other hand, interactive content encourages the audience to interact even on a daily basis, by combining entertainment with information. Combining experience and content is a winning combination for creating a superior user experience that increases the results in all business aspects.

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