The 3012 Hygge Watch Series is what you get when you put together utmost minimalism, outstanding durability and extraordinary functionality. Designed by Mats Lönngren (Pentagon Design), the 3012 Watch Series offers a new approach to horology that provides easy time indication in a minimalist yet attractive package.
“My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. With the new Hygge 3012 series, I have focused on creating a product in which the main functional and characteristic element is the display, and all other details are carefully defined to enhance its visibility,” the designer says.
The main goal of the 3012 series designing process was to come up with a user-friendly time indication mode and ensure maximum functionality in a simple and resilient package. The durability of the 3012 watches is guaranteed by the top-class materials used in the manufacturing processes. The outcome is a unisex watch whose every detail serves to highlight the display, providing a unique and easy time-telling experience.
Each of the watches in the 3012 Series is enclosed in a simplified stainless steel case, sandblasted to a fine matte finish. Instead of the traditional hands, the analogue display features two rotating discs, the bottom disc indicating hours and the top disc telling minutes. The 3012 Series innovative crown construction does away with unnecessary distractions on the watch face – it’s placed inside the case but it can be pulled out when necessary. The watch features a Japanese movement and a mineral crystal, while the band is made from polyurethane leather and clings to your writs comfortably and unobtrusively. Measuring 4.8 x 3.3 x 2.9 inches, the 3012 Series sports 3ATM water resistance and weighs approximately 60 grams. Plus, the 3012 series watches come in a variety of color schemes so you can easily match them with your favorite outfit combination.
Make sure you check out the Hygge 3012 Series – a creative combination of high durability, unique style and utmost functionality, this unisex watch will certainly prove your time is worth the money.
Get it from Amazon here
Subscribe to Jebiga for a dose of the best in gear, design, rides, tech and adventure.