Human-centric design that every business should see

How to create something that your users would love? The answer is simple: with a human-centered design. In a nutshell, it takes into account all the pain points and needs of people. Below we will describe in more detail what the essence of this approach is.


Human-centric design starts with analyzing potential users of a project and ends with solutions that meet their individual needs. In fact, when using this product designing approach, the designer should be able to look at the world through the eyes of the product’s users, and, by focusing on this vision, develop a product from their point of view. That’s why it’s so important to show deep empathy for the product’s target audience.

As a result, a digital product designer generates a lot of ideas and creates prototypes based on them. After testing them in focus groups, the most viable among them is selected and the process of developing the final solution begins.

How to Create Such a Design?

Now we propose to find out what stages a human-oriented product design service consists of.

Collect and analyze user data

The first thing to start with is to identify the problems and needs of your potential users. To do this, you will need to show empathy for your target audience by describing them with specific parameters (product design agencies call the process of such a description creating user personas). Usually, users can be divided into several groups, which means that there will also be several personas that describe them.

After that, you can begin to identify the pain points of each persona. Formally, they can be divided into two categories: explicit and hidden. The former includes those pain points that your target audience can describe in words, answering leading questions (for example, about the reasons for choosing a particular product among analogs, the tasks that they tried to solve using a particular product, etc.). The second group includes those that users are not even aware of and do not understand that some products or their specific features may be better.

Start generating ideas

Now you can start brainstorming and discussing absolutely any solutions to the problems identified in the previous step with your team. Once all, even the craziest website product design ideas, have been voiced, you can move on to the next step.

Objectively evaluate your ideas

This product designing step involves critiquing all the ideas generated during the brainstorming process. Just answer the questions: how feasible is a particular idea (how much will it cost, how long will it take, what experts will be required to implement it, etc.), how does it correspond to current market trends, is there already something similar, how much will it viable in a year, two, or more, and whether it can meet or even exceed user expectations.

Bring your best idea to life

At this stage of a human-centered product and services design, you have to agree on your ideas with the project’s stakeholders. Based on their opinion and the opinion of the focus group, you will be able to select the most viable among them and proceed with its implementation.

Final Thoughts

You should understand that your work on the design does not end with the implementation of your idea. Thus, you will need to continue to improve it each time when you receive new feedback from the users. If you are looking for service and product design experts who will create a solution inspired by the true needs of your customers, feel free to contact us.

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