GOOGLE TEL AVIV | BY CAMENZIND EVOLUTION

Google has become famous for its stunning offices all over the world and the trend continues in their Tel Aviv workplace as well. Their strategy of creating an encouraging working environment that helps their creative engineers, marketing and sales experts to communicate better has proved to be very effective.

It is no wonder that they trusted the creation of the Tel Aviv offices upon Swiss designers Camenzind Evolution – the creators of some of their other breathtaking offices- who joined forces with two Israeli studios, Studio Yaron Tal and Setter Architects. The building was completed in 2012 and it hosts 490 workstations occupying seven floors of Electra Tower in Tel Aviv.

Google’s Tel Aviv Office includes numerous and diverse areas, each with its distinctive atmosphere so every employee can find the surrounding that suits them best in order to ensure pleasure and creativity. Ranging from narrow stone streets to wonderful countryside, but all of them reminiscent of a scene that can be seen in Israel, these communication areas provide a great basis for collaboration and socialization.

The employees can also enjoy three restaurants, non-kosher, kosher dairy and kosher meat, all of which were designed separately and have their own distinctive style.

The Tel Aviv office take up seven floors, but Google occupies eight in Electra Tower. The last one is called ‘Campus Tel Aviv’ and it serves as an amazing base for start-up companies that helps them operate. In fact, this is Google’s second ‘Campus’.

Having in mind the variety of areas, it is no wonder that the materials used vary greatly and include almost every material available, ranging from wood, through steel and iron to wonderful textured carpets and mind-blowing number of props that help create the atmosphere.

This elaborate project is currently awaiting LEED ‘Platinum’ certification, which is to be the first of its kind in Tel Aviv, as well as in the rest of the country.