THE CRAFT BEER REVOLUTION | BY STEVE HINDY
A perfect beer is a result of perfect balance in almost every aspect of the production. The Craft Beer Revolution book is also a result of perfect balance of hard success-story business facts and utter love for the drink which brings that personalized note that makes the book very easy and fun to read.
The Craft Beer Revolution was written by Steve Hindy, who is a co-founder of Brooklyn Brewery, and it brings you into the story of a group of enthusiastic micro brewers who joined forces to become the subject of a huge success story fueled by love of beer and sheer enthusiasm. For example, one of the stories is about Jack McAuliffe, who was serving in the US Navy in a submarine and, while in Scotland, fell in love with their beer. This passion resulted in New Albion Brewing Company. Similar stories of the likes of Deschutes Brewery, New Belgium, Dogfish Head, and Harpoon, for example show how enthusiasts have managed to snatch about 10% of the beer market in the US, which is a very significant number.
The success and importance of craft-style beer is even more evident when you have in mind that big companies such as Miller, Coors and Budweiser are jumping on the bandwagon and recognizing the importance of ‘real’ beer and catering the desires of more judicious consumers.
See also Home Beer Making Kit
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Available in Europe here
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