How do you imagine a drug cartel? We’ve all seen a bunch of movies and TV series about this industry, but Tom Wainwright looks at it from a completely different angle. In his book Narconomics: How to Run a Drug Cartel, he approaches this industry just like any other- as a business.
With over a quarter billion customers and revenues of about $300 billion a year, the drug industry must have a proper structure and a quality supply chain management. Wainwright reported about this subject in many countries for seven years and decided to explain how it all works using classical economics and modern business theory. He put a lot of effort into research and met with all kinds of people to find the truth- from farmers and gang leaders to different journalists who are experienced in the topic.
Just like all corporations as big as this one, cartels use the same principles. They have strictly defined supply and demand, use research and development to improve their product, human resource models for recruitment and must have a strategy towards competition. There’s also media relations, social responsibility, franchising and attempts of mergers and acquisitions. We live in the era where internet shopping is huge, so this book also reflects on the ways and methods drugs are sold on the internet.
There are plenty of conclusions you get from Narconomics: How to Run a Drug Cartel. There’s of course the complete understanding of how things work, but also the ways to improve the war on drugs. If people started to understand how the drug industry really works, war against drugs could be more effective
Get it from Amazon here.
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