Adidas Originals By White Mountaineering FW16 At Pitti Uomo


Adidas Originals teamed up with Japanese brand White Mountaineering for the FW16 collection. It was presented at Pitti Uomo 89 as the “Designer Project”. The spectacular presentation included 25 models wearing the new collection that focuses on the fabrics, construction and technical features.

White Mountaineering design philosophy is “One, design. Two, utility. Three, technology”. All three are incorporated into a contemporary design followed by recognizable three stripes. The collection combines sportswear with urban style and includes new tracksuit jackets, pants and tights.

Adidas Originals By White Mountaineering FW16 At Pitti Uomo Models

The design features a new approach on the Adidas three stripes.

Adidas Originals By White Mountaineering FW16 At Pitti Uomo Presentation

Adidas Originals By White Mountaineering FW16 At Pitti Uomo runway presentation.

The designer Yosuke Aizawa from White Mountaineering said he has spent a decade figuring out the best way to incorporate two styles into a contemporary collection and the result was shown at this brilliant fashion set. “Instead of doing the usual fashion show, we are thinking very deeply about how we can best express the originality of thinking that comes through our collaboration,” he said regarding the presentation.

Adidas Originals By White Mountaineering FW16 At Pitti Uomo Three Models

The entire collection combines sportswear with urban contemporary style.

Adidas Originals By White Mountaineering FW16 At Pitti Uomo Footwear

Besides the new additions, this collection also included reworked Formel 1, Seeulater and NMD footwear.

The footwear is an important part of this collection and includes new takes on the Forum Hi, Rod Laver and EQT Running silhouettes. The collection will launch in August 2016 and Adidas listed expected prices:

Footwear from $150 – $220
Apparel from $60 – $700
Accessories from $30 – $100

Check out the video of Adidas Originals By White Mountaineering FW16 At Pitti Uomo.

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